PRHOMES
PRHomes is a real estate application that helps people find and connect with apartment landlords, property owners, agents, and managers. It also provides professionals with an easy way to list their properties online.
Role
Timeline
2months
Industry
Real estate
Problem
Real estate acquisition, whether for homes or offices, involves complex processes from inquiry to finalization. Many face challenges, from prolonged searches to encountering fraudulent agents. Prospective buyers often struggle, while property owners and agents face limited marketing and outreach to the right customers.
Approach
Got started immersing myself in individuals' real-life encounters with the issue. Needing a deeper context, I stepped back to gather additional data that would both align with and challenge my initial findings. To achieve this, I conducted quantitative research through Google Forms surveys. My aim was to intimately understand their initial processes, thoughts, and frustrations when navigating real estate acquisitions,
Defining Personas
Getting insights from the research methods, I narrowed down the ideal users of these solutions and created personas to represent who they are, as they help inform future decisions
Design Solution
Onboarding flow
Searching and filtering
Transparent communication
Listing process for realtors
Making listing process seamless
Learnings and Outcomes
Throughout this project learnt some valuable lessons I would hold very close going forward
1. Feedback is very important, it helps you see the solution from users perspective not just your own then adjust your solution accordingly.
2. Documentation is just as important as designing, saves you so much brain power.
